Water into wine

Often simple ideas can be money spinners: this example is straight out of the now why didn't I think of that category. The fact that I suck at chemistry has nothing to do with it - I never could understand the whole point behind this + this gives you that. (And don't even get me started on a chemistry professor's fascination with colours...)

Back on topic. A couple of students invented a powder, when added to water, turns it into a bubbly 3% lime coloured/flavoured alcohol drink. Apparently this powder can be sold (legally) to minors - in the case of the Netherlands this is to those younger than 16 years of age. That last bit of info I'll just leave to you to digest.

Update: As expected, this topic has shown up in google trends as well. Seems like a lot of people are interested in Booze2Go.